What You Need To Know About Facebook Advertising

Social media is a force dominating modern-day marketing. Your customers are checking their social media accounts more frequently today than ever before- especially Facebook. Now, with over 2 billion active users on the network, Facebook is taking social media by storm and isn’t slowing down anytime soon. It is the social-media platform of choice for the majority of marketers and for good reason.

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Genevieve Lopez
Maximize Your Facebook Strategy With These 6 Simple Steps

Every social media guru knows Facebook is king, and this emperor isn’t weakening any time soon. There are more than 1.86 billion active users on Facebook, including a 17% year over year spike since 2016. Needless to say, this channel is ruling the throne and is quite literally unavoidable if you truly want to stand out in the social media world.

The substantial amount of potential users you can reach on Facebook makes for an incredibly competitive playing field. That’s why we’re offering you tips on how to best optimize your Facebook strategy!

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How To Stay Ahead With Social Media Scheduling

While Benjamin Franklin said, “By failing to prepare, you prepare to fail,” a few centuries ago, the same sentiment rings true in the modern social media world. Scheduling your social media posts ahead of time sets you and your business up for success in an industry that’s so quickly changing.

Businesses must not only exist on social media, but be present and engaging. Trying to organize, manage, and publish your content, however, is no easy task. It takes time and investment to see results of a solid strategy.  

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Facebook Introduces Personal Fundraising Tools With Donate Buttons

GoFundMe has a new competitor and it’s probably not who you’d expect. If you thought Facebook was exclusively designed so that you can keep tabs on your college classmates, you’re wrong. The social media giant wants to make it easy for your friends to share their wealth, so they’ve expanded their fundraising tools to allow users to raise money for personal needs.

Instead of sharing a GoFundMe link on your page, a big “donate” button will be available directly on a user’s profile. They’re even planning to install a “donate” button on live broadcasts.

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E'vone Starks
Optimize Your Twitter Bio To Boost Your Following

Setting up a Twitter account is very straightforward, but there is a downside to quickly throwing information together to create a profile. The bio section of a Twitter profile plays an important role in securing followers. By overlooking this critical step, you may lose out on attracting a larger audience, which could result in a loss of potential income. Don’t make this mistake! We have some great tips that will encourage other Twitter users to follow your company.

Capture your audience’s attention. Sure, you’re limited to 160 characters, but that doesn’t mean your bio should put your readers to sleep. Find a way to immediately pique interest, but hold out just enough information to make potential followers want to learn more. This is a great place to insert humor.

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E'vone StarksTwitter, Tips
The Perks of Using A Boutique Creative Agency

Hiring a large marketing firm to promote your business may sound like a foolproof plan for success. Since many of these companies are reputable, and they come with a seriously hefty price tag. Is there any advantage in hiring a marketing giant over a small boutique firm? In some cases, bigger isn’t better. Here’s how the smaller creative agencies can help boost your business.

The lack of a corporate environment allows smaller agencies to be more flexible when working with their clients. There are fewer hoops to jump through and fewer chains of command to follow. The staff can work at their client’s pace and adapt to the company’s work ethic. This allows services to be better tailored to the client’s needs.

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E'vone Starks
Key Strategies To Write Clickable Content

If there’s one thing we hate more than anything else, it’s clickbait content. It’s misleading, annoying, and to be honest, gets us every time. At Social Vida, we are firm believers in creating good content that our audience loves and trusts.

So how does one create trustworthy content that is both clickable and shareable? For starters, avoid headlines that scream desperation: You Won’t BELIEVE What Happens Next! Instead, focus on crafting quality social media content that provides clear value and compels readers to click through to your website to further engage with your brand.

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8 Tips For Crafting The Perfect Instagram Caption

Your Instagram post is so much more than a compelling image. A sudden stop-and-stare in the never ending feed requires one heck of a caption, too. An effective Instagram caption is what engages users, and engagement is key in the social media world.

If you haven’t already got the memo, Instagram’s recent algorithm change affects how posts will appear on your feed: “based on the likelihood [the audience] will be interested in the content.” In other words, photos and videos with more likes and comments will have a better chance of appearing at the top of followers’ home stream.

So while you’re perfecting your photography skills, don’t overlook the value of an effective Instagram caption too.

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Genevieve Lopez
Facebook Messenger Is Giving Snapchat A Run For Their Multi-Billion Dollar Evaluation

It’s Snapchat’s turn to play ball with the big boys, but this might be a competition that the tech company can’t win. The popular photo-disappearing app was recently popping bottles to celebrate taking their company becoming public, but they may want to chill out on the Champagne toasts, because Facebook is about to give them a run for their multibillion-dollar evaluation.

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Facebook's Paid Grieve Leave Will Make You Love Them Even More

Grief is a tragic experience that everyone will encounter; yet society often sweeps the feelings associated with loss under the rug. Losing a loved one is catastrophic and there is no way to determine how long a person may mourn. We’re expected to “be strong” for the children’s sake or to make others feel comfortable around us while we mourn, but grief shouldn’t be pushed aside. It should be confronted, which is why Facebook is expanding their paid leave policy for bereavement.

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E'vone Starks
Why Snapchat Spectacles May Be The Next Big Thing For Companies

Tech companies are constantly looking for innovative ways to draw users to their platform, apps or gadgets. Rarely does a new idea remain exclusively with its founding company and once the feature or device is launched, it’s only a matter of time before another company releases their version of the same product. Google, for example, released Google Glass—eyeglasses with a built-in computer and camera—to a limited number of people. The product never took off due to privacy and safety concerns, but that didn’t stop Snapchat from releasing their own video recording sunglasses, Snapchat Spectacles.

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E'vone Starks
How Big Name Brands Are Using The New Instagram Feature

Instagram recently launched a new feature that allows users to create miniature photo albums and post the content to their profiles. Instead of scrolling down a page and looking through an eclectic mix of photographs, the album feature can be utilized to show a day’s worth of images (a maximum of ten pictures/images) or an array of tasty dishes from your favorite brunch spot.

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E'vone Starks
How to Use Facebook Live and Instagram Live to Promote Your Business

Facebook Live and Instagram Live are a great platform for businesses who are looking to grow. By adding live content to a profile, companies are able to drive more traffic to their page where potential customers can be updated on all of their latest and greatest offerings. If you do decide to use this strategy, it’s important to keep these two tips in mind in order to make the most of these awesome features.

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