Social media is a force dominating modern-day marketing. Your customers are checking their social media accounts more frequently today than ever before- especially Facebook. Now, with over 2 billion active users on the network, Facebook is taking social media by storm and isn’t slowing down anytime soon. It is the social-media platform of choice for the majority of marketers and for good reason.Read More
Every social media guru knows Facebook is king, and this emperor isn’t weakening any time soon. There are more than 1.86 billion active users on Facebook, including a 17% year over year spike since 2016. Needless to say, this channel is ruling the throne and is quite literally unavoidable if you truly want to stand out in the social media world.
The substantial amount of potential users you can reach on Facebook makes for an incredibly competitive playing field. That’s why we’re offering you tips on how to best optimize your Facebook strategy!Read More
While Benjamin Franklin said, “By failing to prepare, you prepare to fail,” a few centuries ago, the same sentiment rings true in the modern social media world. Scheduling your social media posts ahead of time sets you and your business up for success in an industry that’s so quickly changing.
Businesses must not only exist on social media, but be present and engaging. Trying to organize, manage, and publish your content, however, is no easy task. It takes time and investment to see results of a solid strategy.Read More
GoFundMe has a new competitor and it’s probably not who you’d expect. If you thought Facebook was exclusively designed so that you can keep tabs on your college classmates, you’re wrong. The social media giant wants to make it easy for your friends to share their wealth, so they’ve expanded their fundraising tools to allow users to raise money for personal needs.
Instead of sharing a GoFundMe link on your page, a big “donate” button will be available directly on a user’s profile. They’re even planning to install a “donate” button on live broadcasts.Read More
Instagram is a great resource for companies looking to build their brand and increase their exposure, but the social media platform can also be used to help bring in revenue. If your business’ presence on Instagram isn’t resulting in more sales, you’re not using the site correctly. Here’s a list of mistakes that you may be making.Read More
Setting up a Twitter account is very straightforward, but there is a downside to quickly throwing information together to create a profile. The bio section of a Twitter profile plays an important role in securing followers. By overlooking this critical step, you may lose out on attracting a larger audience, which could result in a loss of potential income. Don’t make this mistake! We have some great tips that will encourage other Twitter users to follow your company.
Capture your audience’s attention. Sure, you’re limited to 160 characters, but that doesn’t mean your bio should put your readers to sleep. Find a way to immediately pique interest, but hold out just enough information to make potential followers want to learn more. This is a great place to insert humor.Read More
Hiring a large marketing firm to promote your business may sound like a foolproof plan for success. Since many of these companies are reputable, and they come with a seriously hefty price tag. Is there any advantage in hiring a marketing giant over a small boutique firm? In some cases, bigger isn’t better. Here’s how the smaller creative agencies can help boost your business.
The lack of a corporate environment allows smaller agencies to be more flexible when working with their clients. There are fewer hoops to jump through and fewer chains of command to follow. The staff can work at their client’s pace and adapt to the company’s work ethic. This allows services to be better tailored to the client’s needs.Read More
If there’s one thing we hate more than anything else, it’s clickbait content. It’s misleading, annoying, and to be honest, gets us every time. At Social Vida, we are firm believers in creating good content that our audience loves and trusts.
So how does one create trustworthy content that is both clickable and shareable? For starters, avoid headlines that scream desperation: You Won’t BELIEVE What Happens Next! Instead, focus on crafting quality social media content that provides clear value and compels readers to click through to your website to further engage with your brand.Read More
Your Instagram post is so much more than a compelling image. A sudden stop-and-stare in the never ending feed requires one heck of a caption, too. An effective Instagram caption is what engages users, and engagement is key in the social media world.
If you haven’t already got the memo, Instagram’s recent algorithm change affects how posts will appear on your feed: “based on the likelihood [the audience] will be interested in the content.” In other words, photos and videos with more likes and comments will have a better chance of appearing at the top of followers’ home stream.
So while you’re perfecting your photography skills, don’t overlook the value of an effective Instagram caption too.Read More
It’s Snapchat’s turn to play ball with the big boys, but this might be a competition that the tech company can’t win. The popular photo-disappearing app was recently popping bottles to celebrate taking their company becoming public, but they may want to chill out on the Champagne toasts, because Facebook is about to give them a run for their multibillion-dollar evaluation.Read More
Grief is a tragic experience that everyone will encounter; yet society often sweeps the feelings associated with loss under the rug. Losing a loved one is catastrophic and there is no way to determine how long a person may mourn. We’re expected to “be strong” for the children’s sake or to make others feel comfortable around us while we mourn, but grief shouldn’t be pushed aside. It should be confronted, which is why Facebook is expanding their paid leave policy for bereavement.Read More
Tech companies are constantly looking for innovative ways to draw users to their platform, apps or gadgets. Rarely does a new idea remain exclusively with its founding company and once the feature or device is launched, it’s only a matter of time before another company releases their version of the same product. Google, for example, released Google Glass—eyeglasses with a built-in computer and camera—to a limited number of people. The product never took off due to privacy and safety concerns, but that didn’t stop Snapchat from releasing their own video recording sunglasses, Snapchat Spectacles.Read More
Instagram recently launched a new feature that allows users to create miniature photo albums and post the content to their profiles. Instead of scrolling down a page and looking through an eclectic mix of photographs, the album feature can be utilized to show a day’s worth of images (a maximum of ten pictures/images) or an array of tasty dishes from your favorite brunch spot.Read More
There are many ways to grow your business or learn more about the opportunities a new career may offer outside of your digital social platforms. A great starting point is to attend any number of networking events in your area—usually free of charge—that bring people from the workforce together to mingle in an informal environment.Read More
Facebook Live and Instagram Live are a great platform for businesses who are looking to grow. By adding live content to a profile, companies are able to drive more traffic to their page where potential customers can be updated on all of their latest and greatest offerings. If you do decide to use this strategy, it’s important to keep these two tips in mind in order to make the most of these awesome features.Read More