Why Snapchat Spectacles May Be The Next Big Thing For Companies
Tech companies are constantly looking for innovative ways to draw users to their platform, apps or gadgets. Rarely does a new idea remain exclusively with its founding company and once the feature or device is launched, it’s only a matter of time before another company releases their version of the same product. Google, for example, released Google Glass—eyeglasses with a built-in computer and camera—to a limited number of people. The product never took off due to privacy and safety concerns, but that didn’t stop Snapchat from releasing their own video recording sunglasses, Snapchat Spectacles.
These high-tech glasses shoot 10-second videos from the wearer’s perspective and the footage can be uploaded into Snapchat. The glasses sell for $130 and though the company doesn’t expect millions of people to sport the lenses, a few big companies have found some use for the glasses.
Hyatt Hotels is debuting a new loyalty program and selected 8 employees from around the world to wear the glasses. Their new campaign aims to promote global understanding and they are spreading this message by sharing stories through the eyes of their employees.
L’Oréal Paris also used the shades to shoot behind-the-scenes footage at the Golden Globes.
Similar to Hyatt Hotels, Grubhub selected delivery drivers to show firsthand how exciting a meal delivered to your door can be. Sour Patch Kids even used the sunglasses to shoot a fun instructional baking video.Esquire Network grabbed their viewer’s attention after sharing a 90-second video from the first person perspective of a motorcycle rider in anticipation of a new show, “Wrench Against the Machine”.
There are a lot of creative outlets that can be explored with Snapchat Spectacles. Maybe their version of video camera glasses will reach an unexpected level of success-- especially for brands.