The Perks of Using A Boutique Creative Agency
Hiring a large marketing firm to promote your business may sound like a foolproof plan for success. Since many of these companies are reputable, they come with a seriously hefty price tag. Is there any advantage in hiring a marketing giant over a small boutique firm? In some cases, bigger isn’t better. Here’s how the smaller creative agencies can help boost your business.
The lack of a corporate environment allows smaller agencies to be more flexible when working with their clients. There are fewer hoops to jump through and fewer chains of command to follow. The staff can work at their client’s pace and adapt to the company’s work ethic. This allows services to be better tailored to the client’s needs.
Having a smaller staff usually means that employees are comfortable with one another and can brainstorm the best ideas together. Instead of tasking an individual with assembling creative content, the entire boutique company can sit in on a meeting to discuss content.
Remember what we said about corporate work environments? Defined job roles within a large company could mean that you are working with a handful of different people throughout a project. This can make it difficult to ensure that your ideas are being executed perfectly. You most likely won’t run into this problem with boutique agencies, where staff works with their clients from the beginning stages to completion.
In addition to providing tailored services, smaller creative agencies will help save your company some serious dough. Outside services are utilized only when necessary, so the likelihood of your bill increasing slims down dramatically. Larger firms often have in-house experts who are utilized regularly. Bear in mind, this extra helps costs more money.
Still not convinced? One conversation with one of Social Vida's leading creative experts and we'll have you collaborating with us in no time!