What You Need To Know About Facebook Advertising

Social media is a force dominating modern-day marketing. Your customers are checking their social media accounts more frequently today than ever before- especially on Facebook. Now, with over 2 billion active users on the network, Facebook is taking social media by storm and isn’t slowing down anytime soon. It is the social-media platform of choice for the majority of marketers and for good reason.

If you’re not already advertising on Facebook, you need to be. It might be intimidating adding money towards your social media, but if do it right, your ROI will exceed the results of your traditional organic social media marketing. Plus, Facebook Advertising is small business friendly and will never cost you more than you can afford.

Here are some crucial things to know about Facebook Advertising:

The Technical Process

Facebook uses an algorithm to determine how to show your ads and even which ads actually get shown. This helps advertisers get results from their targeted audience. Once you have strategically designed your optimal ad, Facebook holds an “auction” for the ad space. The amount of money you submit during this time holds little significance in deciding who ends up taking the coveted ad space. This is Facebook’s way of being fair with those on a small budget, but more importantly, their way of organizing relevant content to the right Facebook users.

The Big Bid

Bids can be set manually or automatically. To achieve the best results, find a common ground between bidding too low and overbidding. Remember, you get what you pay for, so bidding too low may result in your ad not getting the exposure it deserves. On the other hand, bidding high doesn’t necessarily mean Facebook will show an abundance of people your ad.

Pro Tip: Start your bid somewhere in the middle of your budget to get a good understanding of how your audience reacts to your ad.

The Essential Details

Ad Targeting: Not all ads are made for everyone, so make sure that you’re getting the most out of your ad by targeting the right people. You can target Facebook Ads according to age, gender, connections, interests and behaviors. The more subfactors you combine, the narrower your ad target becomes.

Ad Placement: Location, location, location! There are a few spots you can place your ad, depending on your bid amount. These spots can include Facebook newsfeed, right column, Instagram, audience network, and now Messenger. Depending on who your targeted audience is, one spot may be more optimal than the other.

Ad Delivery: Your ad should be optimized for a specific type of result, whether that be link clicks or page views. Fortunately, Facebook helps you with ad delivery optimization, by showing it to users who they feel would react to your call to action. Conversation is key, so ensure you increase your conversions by showing your ad to the right audience.

According to an eMarketer study, 96% of social media marketers consider Facebook the most effective social media advertising platform. It’ll be crazy for you not to consider Facebook Advertising in your social media success strategy! Let Social Vida help you reach your social media goals!

Genevieve Lopez