Maximize Your Facebook Strategy With These 6 Simple Steps

Every social media guru knows Facebook is king, and this emperor isn’t weakening any time soon. There are more than 1.86 billion active users on Facebook, including a 17% year over year spike since 2016. Needless to say, this channel is ruling the throne and is quite literally unavoidable if you truly want to stand out in the social media world.

The substantial amount of potential users you can reach on Facebook makes for an incredibly competitive playing field. That’s why we’re offering you tips on how to best optimize your Facebook strategy!  

Step 1: Create Facebook Goals

All social media marketing strategies-- at least the good ones-- are preceded by solid marketing goals. Create realistic goals that address your biggest challenges with Facebook or social media in general, like increasing your quality of sales or having a better pulse on the industry. Then, implement these goals and always refer back to ensure you’re on track.  

Step 2: Know Your Facebook Demographics

With so many users on Facebook today, it’s important to know who to reach and how. Demographics are key in understanding your audience and are unique to each business. What is the age and gender of your audience? Where are they from and what do they do for a living? This is all necessary information to know if you want to tailor your content to the right audience and boost your chances of a greater organic reach.

Step 3: Schedule Your Facebook Content

We’ve all heard the saying, failure to plan is planning to fail. Same holds true for your social media scheduling. Today, there are countless social media management tools available to schedule content in ahead of time. Understand your peak dates and effectively use those times to engage and inspire your audience. The last thing you want to do is hastily post for the sake of publishing content.

Step 4: Plan Your Facebook Ad Strategy

If you didn’t get the memo, Facebook organic reach dropped 52% in 2016 and is expected to fall even more in the coming years. Now more than ever, it takes a solid social strategy to maintain organic reach. A quicker way to get the attention of your audience, though, is through Facebook Ads. Your Facebook Ad Campaigns should be cost effective and relevant. Keep your content creative and fresh, updating your ad every two weeks. It is also important to monitor how well your ad is doing. Keep a spreadsheet to track key metrics and make adjustments weekly if needed.  

Step 5: Initiate Engagement With Your Audience

Engagement is a crucial part of sustaining a presence on Facebook, especially when building a community. Rather than waiting on your audience to engage with you first, you can help drive Facebook engagement by simply asking a question. Not only are you showing an interest in your audience thoughts and opinions, you set the tone for what you want to present on your channels.

Step 6: Analyze Your Progress  

A successful Facebook marketing strategy needs to be analyzed on the regular. If you plan on improving your strategy, it’s essential to know what’s working, what isn’t, and ultimately, what your audience is up to. Facebook analytical tools can show you everything from your audience engagement rate to your audience click-through rate.