How to Use Facebook Live and Instagram Live to Promote Your Business

Social media isn’t just useful for sifting through your friend’s epic travel photos or drooling over their mouth-watering meals. It’s become an outlet for political discussions and sharing news about the latest happenings across the globe. In addition to these perks, social media is a great platform for businesses, especially those who are looking to grow.

Both Instagram and Facebook have introduced a new live-streaming feature to their repertoire. This addition allows users to record themselves and broadcast the video in real-time on their profile. This means that someone who wasn’t able to attend the hottest concert of the year can still watch their favorite artist perform right alongside their friends. 

What does this feature mean for businesses? Well, by adding live content to a profile, companies are able to drive more traffic to their page where potential customers can be updated on all of their latest and greatest offerings. If you do decide to use this strategy, it’s important to keep these two tips in mind in order to make the most of these awesome features.

1) Give your audience advanced notice about when you plan to broadcast. Doing this will give more people an opportunity to tune in to your video and the anticipation will get people excited about whatever it is you plan to show.

2) Repetition is key. By posting bi-weekly, weekly or even every day, viewers have something to look forward to and are more likely to continue stopping by your page.

Use these super simple ways to grow your business with virtually no out-of-pocket costs. As long you continue putting content out there, your viewers will follow.

Finally, a little FYI for those who don’t know which platform to use; Facebook Live or Instagram Live. Facebook allows viewers to watch your video even after you’ve ended your broadcast. Instagram, on the other hand, has a true “live” function. Once you stop recording, the video will disappear. Both are effective!