A Beginner's Guide To Video Content Marketing

If you’ve ever thought twice about implementing video into your content marketing strategy, the latest social media research will set any doubts to rest. With approximately 80% of all web traffic projected to be video-based by 2021, it’s no surprise that more than half of all marketers herald that video has the highest ROI of any type of content. Fans and followers are now consuming video content more than ever before. From Facebook Live streams to Instagram promotional clips, nothing compares to the simple informational delivery videos offer consumers.

Now, there are countless opportunities for businesses to implement video content marketing into their social media strategy as the demand for video becomes more prominent.

No budget? No problem. Contrary to popular belief, you don’t need expensive equipment to make an effective video for your audience. A simple video shot directly from your cell phone can be enough to effectively tackle your social media goals.

Here’s a simple beginner’s guide to video content marketing.


Facebook Video Marketing

Live video streaming is extremely compelling for marketers and consumers alike. The raw, unpolished content that’s produced from real-time videos is perfect for impromptu conversations with your audience. Facebook Live allows businesses to build a more personal rapport, establishing a one-on-one connection with fans without having to worry about the finer details of video content marketing. Furthermore, businesses can continue to promote their content beyond a live session since Facebook saves live broadcasts as static videos. 


Instagram Video Marketing

25% of ads on Instagram are video, making this visual platform the ideal spot for video content marketing. Since longer videos on average receive less engagement than shorter videos, Instagram is a treasure trove of engagement opportunities. Bite-sized, GIF-style loops are especially effective for businesses, which is why big-named brands have jumped on the Insta-video bandwagon recently with their short commercial clips. Instagram is a great platform to experiment with video without the extensive editing.


Twitter Video Marketing

Although Twitter is known for its 140-character rants, businesses can expect plenty of replies, retweets and likes posting videos on Twitter. The platform moves at a speed of 7,000 Tweets per second per second, so video marketing is a great way to stand out on the feed, a welcome change from the solely text-based culture. More generous than the likes of Instagram, Twitter caps its videos at 2 minutes and 20 seconds, plenty for most businesses to get their messages across.


LinkedIn Video Marketing

LinkedIn is brand new to the video content marketing game, but that doesn’t mean it isn’t effective for businesses. How-to tutorials, behind the scene clips and company promos are a great way for businesses to hype up new launches via LinkedIn. Users are able to record videos directly through the platform or upload previously edited videos. As of right now, LinkedIn allows YouTube video publication, but only time will tell how exclusive LinkedIn will be in the coming months.


YouTube Video Marketing

With a reach larger than any cable network in the US and users consuming billions of hours worth of video daily, YouTube’s video platform can’t be overstated. Businesses turn to Youtube to create every type of video imaginable to bring life to their brand. From webinars to testimonials, all the way to explainer documentaries, businesses have their hands full with options to market their brand on YouTube.


Given video’s inevitable domination of web traffic and the countless opportunities to showcase brands, there’s no reason why businesses shouldn’t be implementing video content marketing into their social media strategy today. Need some guidance? Social Vida can help! 

Genevieve Lopez