7 Steps To Build An Effective Brand

Branding goes beyond a memorable logo. A good business brand provides consumers with direction, motivation, and authenticity. But building an effective brand is no easy task. Understanding the different components involved, why they are important and how to properly implement them are key in building a brand that is valuable and effective.

Here are 7 crucial tips in helping you build your authentic brand of value.

1. Know Your Mission

The passion and purpose behind your company is the core of your brand. Every decision you make stems from your mission. If you don’t already have a mission statement, ask yourself, What inspired me to create my business? How do I want to effectively implement change in the world of business? Create clear values that are earnest with enthusiastic declarations that reflect the successful qualities of a memorable brand.


2. Understand Your Audience

It’s important to have a meaningful relationship with your audience, but in order to do so, you must know who they are and what they like. No need to try to please everyone. Find your niche and tailor your brand to that target audience. This will allow you to design value propositions with your specific audience, addressing distinct needs and triggers.


3. Polish Your Aesthetics

Less is more in the world of design, but that doesn’t mean you should skimp on a quality logo. Create an eye-catching logo that’s memorable and identifies with your brand. To get the biggest bang for your buck, use 99Designs or Fiverr for high-quality professional designs. Additionally, having a website for your brand this day and age is standard, but what’s more important is having a website that is mobile friendly. Most website builders, like Squarespace and Wix, have an integrated feature that allows you to view your website through mobile.

4. Create Your Voice

Branding isn’t just about how you look, but also how you sound and communicate. What do you want your brand to say about you? Your tone and how you effectively communicate with your audience can have more of an impact on your success than your product itself.  Create a voice that’s effective and consistent. Whether you’re causal, enthusiastic, or technical, be sure that your voice shines through your brand to appeal to your targeted audience.


5. Be Consistent

Consistency is crucial in becoming a memorable, valuable brand. Chances are you know what Coca Cola tastes like and what the iPhone 7 looks like. These big-name brands know consistency and value like the back of their hand and have strategically implemented it into their marketing strategy. One of the inherent values to a small business brand is that it’s familiar. Consistency builds trust, it breeds recognition, and eventually drives greater profits.


6. Build A Social Media Presence

Social media is one of the most effective marketing tools for businesses. It is the most effective way to build a following, increase brand exposure and spark consumer engagement without costing a fortune. Use your appropriate social media platforms to showcase your brand and reach the audience that matters most to your business. Utilize insights and analytics to understand how your audience responds to your brand and the effectiveness of each platform.


7. Develop A Strong Content Strategy

Brands who craft compelling content get 7.8 times more website traffic than brands who don’t. Content marketing is your blueprint to all of your digital marketing efforts. From your social media posts, email messages, blog content, to your webinars, paid advertising and lead offers, your content marketing strategy gives you a solid direction so that your brand resonates with your audience. Where you logo is a first impression, your content allows you to make a lasting one.

Genevieve Lopez