Build A Powerful Brand In 5 Days
So, you have a fabulous product and you are ready to share it with the world? That's great, except knowing how to execute this may be a greater struggle than you expected.
Developing a new and vibrant brand can be overwhelming and expensive. That's why we created a simple way for you to build your brand successfully in just five days! By following these five steps, you can develop a powerful brand efficiently, effectively, and with a smile on your face.
Day One : Develop A Personality
At Social Vida, we believe that your brand's identity is the most important step in the right direction for development. You have to start by imagining your brand more as a person and develop its core personality. Ask yourself...
What is your brands purpose? Who is your brand? Why is your brand existing?
Finally, name your brand. The name of your brand should reflect the personality that you have created.
Day Two: Identify Your Ideal Customer
Defining your brand's target audience is crucial. In order to sell your product you must first determine who you are selling the product to. Here is a list of questions to ask yourself to help narrow down your ideal customer:
What is the age range for your ideal customer? What is the lifestyle they live? Where are they located? What Social Media Platforms do they use? Does gender matter for your brand? What is their education level? How much money do they make?
Knowing your target audience will help you sell your brand to the right people. By knowing how to talk to them and where to find them, you will be able to grasp a better understanding of how to connect with them. Naturally, this will increase sales and productivity.
Day Three : Express Your Brands Vision
Now that you have developed who your brand is and who your ideal customer is, you’re ready to design what your brand will look like. This is the most creative and exciting part, as your brand begins to come alive in the details. These particular elements will express your brand to the world and help spread the message behind the vision.
Create a logo: This should easily express who your brand is in one glance. Think simple. Don't overthink this too much or you might get lost. And if you do, always fall back on “ Who ” your brand is. Font, image, and size
Create a color scheme: Try to collaborate 3 colors that look good together that feel like your brand and will drive your customer in.
Create a catchy tag line: This should sums up who your brand is and what you want to represent to your ideal customer. This first impression will spark an interest within potential customers.
Let your ideas and creativity flow and enjoy the ride!
Day Four : Make Your Brand Reachable
Make your brand easily reachable for your ideal customers. Since you already have a great understanding of who your target audience is, you know how to get their attention. Start simple.
Website: There are easy to use website development tools out there to help give your brand a virtual presence. (Squarespace and Wordpress are our favorites!) ETSY.com is also a great online store already laid out, so there is no hassle of developing your own website.
Social Media Platforms: Facebook, Instagram, Pinterest, Google+, Twitter are all examples of ways to reach your audience. Don't overwhelm yourself, start by choosing one and perfecting it. (Use Social Media as free advertisement to your followers )
Get your own space: If it's in your budget, invest in a office space, storefront, or online store to create a space that is all about your brand.
Day Five : Be the Brand
Now that you have developed and perfected your brand, it's time to get organized. Start brainstorming ideas for the future to help promote your brand that will relate to who your brand really is and the message it represents. Here are a few examples of what you could do to get your brands message out there!
Do collaborations with other relatable companies that help you shine. By doing this you both can gain more customers that will enjoy both brands.
Organize blog posts that gets your brands voice out there.
Throw an event or product launch party!
Communicate with customers about fresh products.
Be apart of your community. Get involved with events that your brand stands for!
Now that you're equipped with a solid 5-day plan to build a powerful brand for your business, you can now start planning the business of your dreams. For more information about building your brand and social media presence, check out our services!