How To Launch Your First Influencer Marketing Campaign

As social media booms, platforms like Instagram, Twitter and Snapchat will become a greater part of our lives. This means, influencer marketing will become the fastest-growing and most effective form of advertising since billboards. (What's a billboard?)

According to eMarketer, nearly 84% of marketers will launch an influencer marketing campaign in the next year. Want to launch your own an influencer marketing campaign? Here's where to start. 

Read More
Genevieve Lopez
Build A Powerful Brand In 5 Days

So, you have a fabulous product and you are ready to share it with the world? That's great, except knowing where to start implementing sales may be a greater struggle than you expected.

Developing a new and vibrant brand can be overwhelming and expensive. That's why we created a simple way for you to build your brand successfully in just five days! By following these five steps, you can develop a powerful brand efficiently, effectively, and with a smile on your face.

Read More
Mariah Oelke
Facebook's Latest News Feed Changes You Need To Know

While Heraclitus said a few centuries ago, “The only thing that is constant is change,” the same sentiment rings true in the digital world, as Facebook just made yet another significant change to its News Feed. To ensure that its users are provided the most engaging and relevant content possible, Co-Founder and CEO Mark Zuckerberg announced Thursday that the cascading screen of golden content will prioritize friends and family content, while de-emphasizing publishers and brands content. Over the next few weeks, users will begin to see more comments, likes, and shares from family and friends, and less viral videos from media companies.

Read More
Genevieve Lopez
How Your Reactions On Facebook Affect Your Newsfeed

Facebook reactions are a fairly new feature to the social media platform, but since its introduction in 2015, they have since been used over 800 million times each and every day. Apparently, users today have a whole lot of pent up emotions to share and needed more than the simple thumbs up to express ourselves.

Read More
Genevieve Lopez
A Beginner's Guide To Video Content Marketing

If you’ve ever thought twice about implementing video into your content marketing strategy, the latest social media research will set any doubts to rest. With approximately 80% of all web traffic projected to be video-based by 2021, it’s no surprise that more than half of all marketers herald that video has the highest ROI of any type of content. Fans and followers are now consuming video content more than ever before. From Facebook Live streams to Instagram promotional clips, nothing compares to the simple informational delivery videos offer consumers.

Read More
Genevieve Lopez
How To Use Instagram Stories For Your Business

There’s something compelling about disappearing content. A timely existence of content has intrigued users enough to create a huge trend wave throughout social media. Now, nearly all social media networks are jumping on the bandwagon, and while Snapchat may have pioneered stories, Instagram isn’t missing out on all the fun.

Read More
Genevieve Lopez