How To Launch Your First Influencer Marketing Campaign

As social media booms, platforms like Instagram, Twitter and Snapchat will become a greater part of our lives. This means, influencer marketing will become the fastest-growing and most effective form of advertising since billboards. (What's a billboard?)

According to eMarketer, nearly 84% of marketers will launch an influencer marketing campaign in the next year. Want to launch your own an Instagram marketing campaign? Here's where to start. 

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Genevieve Lopez
Understanding How The Instagram Algorithm Works Can Elevate Your Online Presence

Instagrams audience is constantly increasing, meaning feeds are getting more and more crowded. According to Instagram, 70 percent of content is missed in a users feed. That is why the network introduced the Instagram algorithm, which uses signals to change the order of posts according to what the user would care to see. So, how does it exactly work? Scroll down to find out.

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Maegan Buzzella
Get More Twitter Followers With These Easy Tips

When it comes to creating a successful Twitter for your business, a constant increase of followers is the best way. But the main focus is gaining the right followers; people who are actually relevant to expanding your business. After all, hundreds of followers are useless if only a few of them are engaging with your Tweets regularly.

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Maegan Buzzella
Build A Powerful Brand In 5 Days

So, you have a fabulous product and you are ready to share it with the world? That's great, except knowing where to start implementing sales may be a greater struggle than you expected.

Developing a new and vibrant brand can be overwhelming and expensive. That's why we created a simple way for you to build your brand successfully in just five days! By following these five steps, you can develop a powerful brand efficiently, effectively, and with a smile on your face.

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Mariah Oelke
4 Reasons Why a Video Goes Viral

Everyone wants to be famous, whether it be a singer, comedian or actress, the desire to have the spotlight is real. In today’s society, the Web has made that possible for just about anyone. All it takes is one creative idea that could make you memorable overnight.

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Maegan Buzzella
Facebook's Latest News Feed Changes You Need To Know

While Heraclitus said a few centuries ago, “The only thing that is constant is change,” the same sentiment rings true in the digital world, as Facebook just made yet another significant change to its News Feed. To ensure that its users are provided the most engaging and relevant content possible, Co-Founder and CEO Mark Zuckerberg announced Thursday that the cascading screen of golden content will prioritize friends and family content, while de-emphasizing publishers and brands content. Over the next few weeks, users will begin to see more comments, likes, and shares from family and friends, and less viral videos from media companies.

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Genevieve Lopez
How To Use Instagram Stories For Your Business

There’s something compelling about disappearing content. The timely existence of the content has intrigued users enough to create a huge trend wave throughout social media. Now, nearly all social media networks are jumping on the bandwagon, and while Snapchat may have pioneered stories, Instagram isn’t missing out on all the fun.

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Genevieve Lopez
A Beginner's Guide To Video Content Marketing

If you’ve ever thought twice about implementing video into your content marketing strategy, the latest social media research will set any doubts to rest. With approximately 80% of all web traffic projected to be video-based by 2021, it’s no surprise that more than half of all marketers herald that video has the highest ROI of any type of content. Fans and followers are now consuming video content more than ever before. From Facebook Live streams to Instagram promotional clips, nothing compares to the simple informational delivery video offers to consumers.

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Genevieve Lopez
Run A Successful Contest On Facebook With These Essential Tips

Facebook contests are an effective way for brands to support your business goals, whether it be growing your following or generating leads. 81% of content marketers agree that interactive content, including polls, contests and quizzes, gets the attention of readers more effectively than static content, according to a poll conducted by Content Marketing Institute and ion interactive. That’s why more than half of content marketers are using Facebook contests as a component of their Facebook marketing strategy.

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Genevieve Lopez
The Why, What, and How of Instagram Ads Every Business Should Know

What started off as a picture-sharing platform has now evolved into an advertising base for businesses of all sizes. Instagram Ads have become the go-to approach for startups and enterprises alike to achieve their marketing goals.  From driving mass awareness to selling a new product, Instagram offers an abundance of possibilities to power social performance and more importantly, tell a story.  

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Genevieve Lopez
Why The Rise Of Influencers Is Changing The Marketing Game

Forbes predicted that Influencer Marketing would “explode” by 2017 and they couldn’t have been more right. A grey area between an official testimony and subtle product mention, influencer marketing is simply influential, highly-observed users announcing their approval or implementation of a brand or product into their lives, or at least their social media life. If you’re active on social media, you can’t miss it.

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Genevieve Lopez
INFOGRAPHIC: The Do’s and Don’ts of How to Use Hashtags

Hashtags were originally introduced on Twitter and have now quickly gained popularity amongst other social channels, including Instagram and Facebook, as a way to reach a greater community beyond your existing following. Hashtags, if used correctly, not only categorize your content, they make it easy for your content to be discovered and can boost your engagement.

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Genevieve Lopez
How Your Reactions On Facebook Affect Your Newsfeed

Facebook reactions are a fairly new feature to the social media platform, but since its introduction in 2015, they have since been used over 800 million times each and every day. Apparently, users today have a whole lot of pent up emotions to share and needed more than the simple thumbs up to express ourselves.

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Genevieve Lopez
Here’s How To Lower The Cost Of Your Facebook Ads

Before implementing your social media strategy, it’s likely you’ve created a social media budget or at least had a good idea of a range of money you want to invest into your social channels. Great move! Now, maintaining your budget is where things get a little tricky. Especially with Facebook Advertising that isn’t necessarily optimized to have the lowest cost per click (CPC) possible, blowing through your budget can be as easy as a click of a button.

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Genevieve Lopez
7 Steps To Build An Effective Brand

Branding goes beyond a memorable logo. A good business brand provides consumers with direction, motivation, and authenticity. But building an effective brand is no easy project. To build a brand of value and effectiveness, one must understand the different components involved, why they are important and how to properly implement them. Here are 7 crucial tips in helping you build your authentic brand of value.

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Genevieve Lopez
What Snapchat's Latest Feature Means To Social Media Advertising

There’s a battle of the social media platforms happening right before us and each one is trying to out-do the other with a  new and innovative feature that sets them apart in the competition, including Snapchat. After their recent purchase of the Zenly, an app that allows for precise GPS mapping, for a whopping $350 million, SnapChat rolled out their latest feature, Snap Maps.

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Emy Ray
The Ultimate Guide To Getting More Instagram Followers

Less is more in most cases, but in the world of social media, not so much. The larger your audience on your social media accounts, the more opportunities you have to engage with your fanbase. Instagram is no exception. Now with over 700 million active users each month, Instagram offers plenty of potential followers for businesses of all sizes. More than 80 percent of those Instagram users follow at least one business, and engage with brands in valuable ways, like visiting their website and contacting them directly.

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Genevieve Lopez
Important Metrics To Track On Your Facebook Insights

Social media is so much more than what meets the eye. Behind those well-thought-out designs and promotional posts is a ton of data that can tell you a lot about your social media marketing.

From the amount of people who see your posts to what they actually do with your post, Facebook provides an array of information available at your fingertips. We’ve made a list of some of the most important key metrics to track on Facebook Insights because while having all this information is nice, it’s only useful if you understand which data points matter most to your business.

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Genevieve Lopez